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Welcome to nextbuy, where we've turned 'thank you' pages into a powerhouse for retailers! By creating a community that thrives on cross-promotion, nextbuy boosts sales and revolutionises how brands connect post-purchase.
We tackled acquisition costs by introducing a low-cost channel for retailers to acquire customers predictably. Forget the usual suspects, Google and Meta, nextbuy offers direct-to-customer referrals right after purchase. And discovering New Audiences through strategic collaborations with non-competing brands, opening doors to fresh customer bases.
Blending strategy and creativity, we fostered robust partnerships among retailers, creating a network that amplifies everyone's reach. By maintaining a 'what you put in is what you get out' system, brands receive referrals proportionate to how many they share, ensuring a fair and balanced distribution of referrals.Through iterative prototyping and continuous user, stakeholder and pilot customer feedback, we crafted an intuitive, user-centric platform that encourages continuous exploration.
Picture this in action: We seamlessly integrated a cross-promotional tool that allows retailers to simply set up their brand account and go live. For instance, retailers can easily embed nextbuy into their 'thank you' pages, guiding customers to complementary brands post-purchase. Overcoming compatibility hurdles, involved testing and adaptation across various platforms and devices. I was able to ensure that nextbuy operates smoothly across all environments, from desktops to mobile devices.
nextbuy is about creating a seamless experience with interfaces that feel both familiar and refreshing. I took inspiration from the mall shopping experience, replicating the ease of discovering new brands and moving between stores from home. By introducing a range of design enhancements, I was able to push the boundaries of current eCommerce applications, keeping customers engaged and encouraging further exploration.
We encountered several challenges throughout the project. One was the tight 10-week timeline from concept to launch, where we had to focus on rapid testing and refining technical integrations, using an iterative approach to address each obstacle. After launch, we faced the complexity of managing multiple tests while handling custom HTML/CSS inputs and navigating an interconnected system, which required a careful and strategic approach to maintain balance.
Our strategy resulted in a noticeable uptick in web traffic and sales, demonstrating the success of our referral-driven approach. Positive feedback and a rapidly expanding network reflected improved user satisfaction and engagement, reinforcing the effectiveness of our focus on creating a seamless shopping experience. This continuous cycle of engagement kept users returning, while brands benefited from the growing network and increased reach.
We are expanding our global presence with smaller networks in New Zealand and the USA. Our strategy includes leveraging growth loop opportunities to enter new markets. Additionally, integrating CPA customers and generating revenue through closed networks, where multiple brands are managed by the same company, will enhance our revenue stream. We have implemented methods to minimise manual intervention, allowing the network to predominantly maintain itself. Nevertheless, preezie continues to innovate and enhance the nextbuy experience based on user insights and evolving market trends.
The nextbuy journey has offered invaluable insights into eCommerce innovation and dynamics. We take pride in pushing boundaries and setting new standards in the eCommerce landscape, one partnership at a time.
